If your Facebook Ads Account ever got suspended, you know how frustrating it can be to try and get it back. Facebook and Instagram advertising is a brilliant way to reach a large audience and promote your business. However, they are very particular about their rules and policies that you need to follow to keep your ads account in good standing. In this blog post, we will discuss the three main reasons why your Facebook ads account can get suspended and how to solve them.
3 Main Reasons Why Your Facebook Ads Account Gets Disabled and How to Fix It
1. Violating Facebook’s Advertising Policies
Facebook has strict advertising policies that you need to follow to run ads on its platform. The purpose of these policies is to keep the platform safe and trustworthy and reduce the possibility of any illegal online activities. If you violate any of these policies, even unknowingly, your account may get suspended. Some of the common violations include promoting illegal products or services, using misleading or false information in your ads, promoting prohibited content, and using prohibited ad formats.
If you’ve unknowingly violated any of these policies, Facebook will let you know which one and what to do in order to fix it. The key is to be systematic, transparent, and patient.
Lately, a very common reason for getting one’s business ads account suspended is if it’s managed by a profile that’s not associated with a person (for example if you made a Facebook profile named after your business to manage your Page). If this is the case, don’t ask for a Review immediately, but connect your page and your ads account to a personal Facebook account (an account that has your name in the same format as your ID – this is important, we’ll tell you why below).
The Fix
Add your personal profile as the admin of the Page, in Business Manager, and Ads Manager. Then ask for a review. At some point you will have the option to upload a personal document – do that, because they will use it to ascertain that the ads account is managed by an actual person.
If your account isn’t reinstated, use the Meta Pro Team feature (https://www.facebook.com/business/m/meta-pro-team-program), and click ‘Connect Now’ to schedule a call with Facebook’s customer service.
To avoid violating Facebook’s advertising policies, make sure you read and understand the policies before creating your ads. Also, ensure that you follow the guidelines provided by Facebook for each ad format. If your ads account gets suspended, you need to review your ads and make the necessary changes to comply with the policies. Once you have made the changes, you can submit your ads for review, and if they meet Facebook’s policies, your account will be reinstated.
2. Payment Issues
The Fix
This is probably the easiest problem to resolve and get your ads running again in no time. If you have outstanding payments or your payment method fails, Facebook may suspend your ads account. Check your payment method, make sure the card hasn’t expired, and that there are enough funds to cover your ad spend. You can add a new payment method or update your existing one in your Facebook Ads Manager account.
3. Low Ad Performance
Facebook wants to provide a good user experience, and if your ads are not performing well, they may suspend your account. Some of the factors that can affect your ad performance include low ad relevance, low engagement rate, and low click-through rate (CTR). This is why it’s important to monitor your ad performance and make adjustments to get the optimum results.
The Fix
There isn’t a quick fix for low ad performance – you need to create high-quality ads with good visuals that are relevant to your target audience. Make sure your ads have a clear call-to-action, and they provide value to your audience. You can also try different ad formats and targeting options to see what works best for your business.
If your account is suspended due to low ad performance, you need to review your ads and make the necessary changes to improve their performance. Once you have made the changes, you can submit your ads for review, and if they meet Facebook’s guidelines, your account will be reinstated.
In conclusion, Facebook ads can be a powerful tool to promote your business, but it’s important to follow Facebook’s advertising policies and guidelines to avoid getting your account suspended. If your account does get suspended, you need to identify the reason for the suspension either by yourself or by contacting Facebook’s customer service and take the necessary steps to resolve the issue. By following the guidelines provided by Facebook and creating high-quality ads, you can ensure that your ads account stays in good standing and reach your target audience effectively.